“19八3” is a chain sales terminal of ai Pai Group (China) Co., LTD. It mainly sells creative products, and its overall positioning is young, fashionable, and individual. Gathering the resources of hundreds of famous creative designers in China, and at the same time introducing international famous creative product brands, injecting unique brand connotation into “19八3”. “19八3” just be a creative vane.
Brand Marketing Design
Main selling way of fashionable play: Fashionable play + blind box (blind box: a kind of mood, accompanied by not only a toy but also a mood, opening the blind box is a kind of mental consumption, accompanied by happiness, surprise, and loss)
The mood of visiting the booth = the mood of opening the blind box
Brand Store Analysis
All stores have green trees as brand stores, and the experiment of environmental protection stores has been opened in Beijing on August 3, 2013
The concept of green and environmental protection (people who pay attention to fashion brands are living in the first and second-tier cities, and have a strong awareness of environmental protection, and it is easier to establish trust with such brands
Element (root) Selection Reasons:
Chain store elements, with the meaning of environmental protection , the root of the expression of life and vitality, in line with the concept of “19八3”
The door head design
Booth facade design, to achieve the booth “blind box” psychological journey. There is no opening in the audience’s first viewing point, using translucency
Material, so that the audience at the beginning of the brand name information and part of the exhibition hazy impression of a product.
Exhibition Hall 1 Design
A large number of booths create visual impact and make the audience have the psychology of continuing exploration.
Exhibition Hall 2 Design
Compared with the first exhibition hall, the second exhibition hall is more spacious, and presents the latest products of the brand in contrast with the first exhibition hall.
Exhibition Hall 3 Design
Exhibition Hall 3 is an interactive experience area, where the audience can experience the process of removing blind boxes. After experiencing the psychology of removing blind boxes in the first two exhibition halls, they can really experience the process of removing blind boxes.
Exhibition Hall 4 Design
The relatively independent conference area is connected with other exhibition areas, but relatively independent. Not only can not be disturbed by the outside world, but also can intuitively feel the situation of products in the exhibition area.
Central Square Design
The public area at the center of the exhibition hall is the central square leading to each exhibition area, where a large doll installation can take photos and always surround the exhibition hall, creating a visual impact.